Allanna Rigby
Principal GenAI and AI/ML Specialist, Amazon Web Services

Allanna Rigby is the AI Go-To-Market Lead for Australia and New Zealand at Amazon Web Services (AWS). A recognised expert in agentic AI, Allanna works at the forefront of enterprise AI transformation — helping organisations move beyond experimentation to become truly AI-native businesses where autonomous agents drive decisions, automate complex workflows, and create compounding competitive advantage.
Allanna’s approach emphasizes collaboration and ethical AI practices, ensuring responsible data usage while championing fairness and transparency. Her expertise in AI allows her to push the boundaries of what’s possible, creating novel solutions and unlocking new realms of creativity and efficiency.
Prior to AWS, Allanna held leadership roles in data analytics and discovery at Control Risks, serving the EMEA and APAC regions. She is a passionate advocate for responsible AI development and is excited to share her insights on the future of generative AI and its transformative impact on organizations.








