Empowering Voices and Knowledge in a Digital Age Engaging Courageously on LinkedIn

Masterclass date: Thursday 11st April 2024

In today’s world, where digital platforms shape how we acquire knowledge and express our opinions, it’s crucial to recognise the value of every individual’s voice, especially on professional networks like LinkedIn – the largest professional network with over 1BN members globally (15M+ in Australia). This session is designed to underscore the importance of diverse voices and insights on LinkedIn, and to encourage participants of all levels to engage actively and confidently on the platform.

This interactive Masterclass will leave attendees with the following take aways:

The Power of Diverse voices. Understand how a variety of perspectives and experiences enriches the collective knowledge on LinkedIn, fostering a more inclusive and dynamic professional community.
Digital literacy and knowledge sharing. Explore how digitalization has transformed the way we obtain and disseminate information, and why it’s vital for individuals to contribute their unique insights and expertise.
Building an authentic Digital Brand. Learn how active engagement on LinkedIn can help in building a strong personal brand, establishing thought leadership, and expanding professional networks.
Overcoming hesitation: Tackle common fears and uncertainties about sharing on LinkedIn. Gain practical tips on how to articulate thoughts effectively, engage in meaningful conversations, and handle differing opinions with grace.
Get acquainted with LinkedIn’s various features and how they can be utilized to amplify your voice, from publishing articles to participating in groups and beyond.

Join us for a facilitator lead in-depth Masterclass on how to utilise LinkedIn as a knowledge marketplace and a thought leadership tool.

Date: Thursday 11th April 2024
Time: 9:00am to 11:30am AEST
Location: Zoom Meeting

Appreciate how a diverse range of viewpoints and life experiences enhances the shared knowledge within the LinkedIn community. 

Workplace

Grace Kerrison

Grace Kerrison is LinkedIn’s Head of Sales Solutions – APAC. She is passionate about diversity and equality in the workplace and a strong advocate for ensuring the importance of “S” in ESG is top of mind for businesses, industry and government. Grace has 20+ years of experience as an international business leader with a demonstrated history of building high performing teams and businesses in high-tech industries. A change agent with a strategic and entrepreneurial mindset, she has earned the reputation for leading turnarounds and pioneering new go to market motions for global organisations and helping start-ups scale and grow.

Workplace

Misa Han

Misa Han is a LinkedIn News Editor specialising in business and finance news coverage in Australia. She covers thought leadership in business and finance, economic and investment trends and careers in banking and finance. Prior to joining LinkedIn, she has worked for national media outlets including Australian Broadcasting Corporation and The Australian Financial Review covering banking, wealth and finance.

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